The ISO certified department of Product Research at FloraHolland is the knowledge clearinghouse for growers, buyers and suppliers when it comes to post-harvest quality of cut flowers and plants. The department has research facilities in the auction locations of Aalsmeer, Naaldwijk and Rijnsburg, and a laboratory to check for pre-treatment standards at the Naaldwijk auction location.
Pre-treatment checks for cut flowers
Several cut flower varieties are required by VBN regulations to be pre-treated by the producer. Product research performs the necessary checks for proper pre-treatment, and has its own dedicated laboratory facilities.
Standard durability test and subscriptions
The standard durability test demonstrates the durability of your product when sold through the clock segment. Regular testing and possessing research reports can help accrue added value when marketing your product. The English and Swiss supermarket sectors regularly request test report results.
Chain research
A good product can withstand the stress of the sales channel. Packaging of the product plays an important role here as well, not to mention the transport conditions and product quality itself. Knowledge of this aspect is critical to assure your product reaches the consumer in good condition. Product research can assist you in these efforts, with studies of chain suitability, potential difficulties, and packaging research.
FlorEsearch: online test results
FlorEsearch is a service from FloraHolland offering growers and/or buyers the ability to follow the progress of the results of their durability tests online, anywhere in the world. FloraHolland hopes this new service will give the durability test an added dimension by making test results, with or without color photos, quickly and accurately available to the customer. Furthermore, all your prior test results are presented in an easily accessible summarized format.
One exceptional quality of FlorEsearch is that you may also opt to have your clients access the test results to allow them to judge your product’s quality. Grower cooperatives or other grower associations may use FlorEsearch to compare and exchange results among one another. Curious? A demo version is available which presents the possibilities FlorEsearch can offer you. General information is freely accessible at http://productonderzoek.westnet.nl/