FLORAHOLLAND (18 October 2010) - Last week the Marketplace-event Bleiswijk `Surprisingly Bleiswijk' took place. The event, which was held in the wholesale trade centre Terra at Bleiswijk auction, attracted approximately 1800 visitors, varying from nurserymen to florists, garden centres and other retailers. The focus was on innovations.
The organising parties, FloraHolland, the association of florist tradesmen (VBW) and wholesale trade centre Terra Bleiswijk, offered the visitors recommendations and suggestions to distinguish themselves. In a varied programme several sides of the topic were illustrated, for instance by the kick-off of an important chain project: `Embrace the florist'. Visitors attended several interesting product demonstrations. FloraHolland Bleiswijk had organised several push button games on the new projected clocks and a marketing session ‘Stay unique!’.
The next event will take place on Thursday 17 March 2011.