BLEISWIJK (13 December 2010) - FloraHolland Bleiswijk is positioning itself as the floricultural market place for the retail segment (florists and gardencentres) in Holland, Belgium and Luxemburg. Thanks to its favorable logistical location more trade companies focused on retail organisations through direct sales can be found at FloraHolland Bleiswijk. Because of the growth in 'buying power' at the auction clocks and FloraHolland Connect sales in general FloraHolland Bleiswijk offers specific opportunities and chances for growers with certain products.
Since most products from Israel meet the demand of the florists and buyers at the market place FloraHolland Bleiswijk has paid a personal visit to Israeli growers. During farm visits and growers' meetings Arie Bezemer, commercial manager at Bleiswijk and account manager Yarif Ephraim have spoken with over 70 growers. Besides discussions and information regarding the Dutch market, retail and daily pricing some appointments were made with several growers to intensify the guidance for supplying products at FloraHolland Bleiswijk. To start with three know main conditions: excellent quality products, regular supply and a plan with a long term vision.