Market Plan Summer Flowers: Pure Inspiration 

 

FLORAHOLLAND (30 August 2010) - “The summer flowers campaign ‘PurE Summer Flowers’ has proven to be very successful since it was launched during the FloraHolland Summer Fair last March. “ according Gerard Gardien, market manager summer flowers at FloraHolland. At that same time the inspiring book PurE Summer Flowers was first introduced, as well as the website www.puresummerflowers.com.
The campaign covers the main markets: Germany, UK, France, Holland, and Belgium.

Since the launch in March, through June, some 3,000 books were distributed, and the campaign was present in seven fairs and events in the target countries.
The activities resulted in great interest by florists. Many participated in the various workshops, where they could meet growers, and learn about the assortment, the usage options, and the appropriate treatment for the various flowers. There is a great demand among florists for more activities. They will visit more growers and breeders in future workshops. “We learned that at least two weeks after a workshop fifty procent of the florists is still focused on the specific product resulting in a sales increase of that particular product in his or her shop" says Gardien.