The auction clock works as a magnet with global attraction. From all parts of the world FloraHolland attracts supply and purchasing power. The auction clock is the most important sales instrument. FloraHolland realizes that like no other and therefore keeps this sales instrument up-to-date. In the early morning hours tens of millions of flowers and plants change owners. Fast and efficient, every day again.

Reliability first
More and more growers act as their own quality inspectors. They are responsible for providing reliable (supply) information on the products they deliver to the auction. The BI (reliability index) is a figure that indicates the degree of reliability of the information provided. Buyers can see this BI figure on the clock face. The Quality Service Department carries out random checks on the accuracy of the supply information and corrects this where necessary.

If you purchase via our auction clocks, FloraHolland will make arrangements for the prompt delivery of your products and an efficient financial process.