Every year, many new species of plants and flowers come onto the market. They are all innovations. However, FloraHolland makes a distinction between innovations and Primeurs. The difference is that a Primeur must meet a number of criteria. Criteria that FloraHolland has tested. So Primeurs have their own article code, are tested for shelf-life and are available for a minimum number of weeks. Customers know that a Primeur will meet the minimum shelf-life and will be available for re-orders.

If you would like to know more about the criteria of a FleurPrimeur and a PlantPrimeur, you can download the following documents:

Information FleurPrimeur
Information PlantPrimeur