The Eelde center is an auction for the retail trade, focused on sales in the northern Netherlands and northern Germany. It has a specific cut flower and plant assortment and a strong garden plant position. Small-scale, fast logistics are the hallmarks of the Eelde center. The center is actively involved in developing floriculture in the northeastern Netherlands. It has an auction room with three clocks, a cash & carry for florist products (Eurofleur) and a cash & carry for tree nursery products: Groen Groep Eelde.