FloraHolland provides wide-ranging marketing services. From product promotion to offering commercial support completely in tune with your company’s goals.

Promoting your product at the location offices
All FloraHolland location offices have ways of drawing extra attention your (new) products. You might consider offering your flowers or plants in separate auction batches, or sparking interest in your newest launches through the auction clock. You could also display flowers or plants in the glass display cases in the auction halls. At the locations, there are options to display your products at the cash & carrys and at the Intermediary Office. Ask for the specific options available at the location where you would like to offer your products.

Promoting your novelties
To encourage development of new products, each year FloraHolland presents the FloraHolland Award. A panel of experts decides the winners of the FloraHolland Award in two categories: successful market introduction and most promising novelty product. Nominees are announced at the FloraHolland Trade Fair. 
In addition, we can help promote your novelty products in the national media and trade publications. 

National and international trade shows and product presentations
FloraHolland brings your products to the attention of a wide audience through displaying them at (inter)national trade shows. FloraHolland further promotes your novelties at events such as the International Horti Fair, Plantarium, GLEE and IPM-Essen.

Individual Customized Commercial Solutions
Our Individual Customized Commercial Solutions services offer you commercial support completely in tune with your situation. Together with you, we compile an analysis of your product and your company. Using your goals as a guide we put together a commercial plan. It could address marketing and promotion, include the services of a personal sales agent (if you should choose for mediation), or developing and implementing new concepts (see also FlorConcepting). We make clear, straightforward agreements regarding the implementation of this plan and associated tasks. Prior to acceptance, we provide you with a complete cost overview.

FlorConcepting
FlorConcepting is a service where FloraHolland, working closely with you, develops product concepts. All the knowledge and expertise we possess is integrated into this process. To develop new ideas, we utilize a step-by-step approach. All phases are included: from generating ideas, defining them, and testing concepts all the way through introduction and evaluation. FlorConcepting is a paid service. For more information, or to make an appointment, please contact us at + 31 (0)174 - 63 30 10