Every year, hundreds of new flowers and plants are brought to the market. But how many of these products can you still remember? FloraHolland is the place to introduce your new horticultural products. We are happy to help you professionally introduce your innovations. To make sure your product is comes onto the market in the best way possible, it is important that attention is paid to your innovation in the right place and by the right target group. FloraHolland offers you many different opportunities to do this.

The Marketing department and in particular the Product and Concept Development department has various facilities to ensure new products are promoted. We develop product concepts and carry out product, company and market analysis to advise and guide your company when it comes to the market of tomorrow.

Your opportunities
FloraHolland provides the following services to promote the sale of innovations:

- putting your product in the spotlight as a FleurPrimeur or PlantPrimeur
- supporting you when requesting product codes
- providing product transport to VKC
- drawing up and implementing introduction plans
- testing (inter)national retailers’ markets
- distributing a newsletter in five languages
- promoting at trade fairs, in the media and on the Internet
- giving product presentations for you and your customer

A number of the services provided by the Product and Concept Development (PCO)department belong to the standard activities; other services are customized.  We will draw up a plan of approach depending on your request, which will include a plan and a cost indicator.