Auction Clock
The auction clock is like a magnet. It has global pulling power. It’s why FloraHolland attracts supply and purchasing power from all parts of the world. And it’s why the auction clock is our foremost sales instrument.
It goes without saying that the reliability of information at the auction is extremely important. Growers are responsible for providing reliable (supply) information with the products they are auctioning. It uses the Reliability Index (BI) as the indicator to report the reliability of that information. As a customer, you see this BI on the clock front.
The Quality Department randomly checks the correctness of the delivery information and corrects it if necessary.
Auction information
You’re probably familiar with our clock auctions, but did you know we also auction in other forward-looking ways? Read on to discover which auction style best suits you.
Read more
Buying flowers
Auction groups, auction schedules and information on the rose auction schedules. In short: everything you need to buy your flowers at the auction.
Read more
Buying plants
Everything you need to sell your flowers at auction.
Read more
Remote Buying (KOA)
Remote Buying means you no longer have to sit in the auction room to buy products at the clock. Remote Buying connects seamlessly with the requirements of this electronic era.
Read more
Special and non-auction days
We auction from Monday to Friday. Around the holidays, though, we do not auction every day. Check out our special and non-auction days.
Read more
Doing business digitally
Use the power of the Internet and conduct your business with FloraHolland online. Save time and money and get quick and easy access to your information.
Read more
The clock modernises
We are always busy improving the auction process. That is why we regularly conduct pilot studies. We shall keep you informed of the developments and their results.
Read more
Service information
Would you like to know what other services we have to offer you?